Guiding Principles for Data Enrichment

Guiding Principles for Data Enrichment

The data integration process is traditionally thought of in three steps: extract, transform, and load (ETL). Putting aside the often-discussed order of their execution, “extract” is pulling data out of a source system, “transform” means...
What does Data Enrichment mean

What does Data Enrichment mean

Definition – What does Data Enrichment mean? Data enrichment is a general term that refers to processes used to enhance, refine or otherwise improve raw data. This idea and other similar concepts contribute to making data a valuable asset for almost any modern...
What Is Data Enrichment?

What Is Data Enrichment?

Data enrichment is defined as merging third-party data from an external authoritative source with an existing database of first-party customer data. Brands do this to enhance the data they already possess so they can make more informed decisions. All customer data, no...